Makeree at Nuremberg Toy Fair 2025: Innovation, Insights, and Industry Trends
February 10th, 2025 – The Nuremberg Toy Fair 2025 has been an incredible experience for Makeree! As the world’s largest toy fair, it provided us with an unparalleled opportunity to showcase our platform, connect with industry leaders, and witness the latest trends shaping the future of play.
Exploring Industry Trends
One of the most exciting aspects of this year’s fair was identifying key trends driving innovation in the toy industry. Some of the biggest takeaways included:
- Tech-Integrated Play
More brands are incorporating digital experiences into physical products, blending hands-on play with app-based engagement. The augmented reality (AR), connected play, and educational features — is a direction that aligns perfectly with Makeree’s mission to bridge the gap between physical and digital learning experiences. - Sustainability & Eco-Friendly Materials
Sustainability continues to be a major focus, with brands embracing biodegradable plastics, recycled materials, and sustainable packaging. The shift towards environmentally friendly products is shaping how companies design and market their offerings. - STEM and Educational Toys
There’s a growing emphasis on learning through play, with many brands launching products aimed at fostering creativity, problem-solving, and STEM (Science, Technology, Engineering, and Mathematics) skills. As a platform that empowers brands to create engaging educational experiences, we found this trend particularly inspiring. - Customization & Personalization
More toy companies are exploring ways to make their products unique to each child. Whether through customizable kits, modular designs, or personalized digital experiences, brands are looking for ways to offer more individualized engagement.
Connecting with Clients and Industry Leaders
Beyond the excitement of exploring trends, one of the biggest highlights for us was the chance to engage with both existing and potential clients. We had insightful discussions with toy manufacturers, retailers, and distributors about how Makeree can help them enhance community engagement, provide infinite inspiration for building, and offer a seamless customer support experience, all backed up by data.
Many companies are searching for ways to provide added value to their community beyond just selling products. With Makeree’s customizable platform, brands can offer their users guided experiences, interactive challenges, and a community-driven approach—all while gathering valuable insights into customer behaviour.
We were thrilled to reconnect with our current partners, discuss their evolving needs, and explore new features that could enhance their use of the Makeree platform. Additionally, we had inspiring conversations with potential clients who are eager to modernize their approach to providing community engagement and product education.
Our Experience at the Toy Fair
From the moment we arrived in Nuremberg, we noticed this year is going to be different – and it was. The fair was full of innovation, creativity, and an undeniable passion for play. Walking through the exhibition halls, we were continually amazed by the sheer diversity of toys—from cutting-edge tech-driven products to beautifully crafted traditional toys.
This was the perfect chance to tell companies how Makeree’s SaaS solution can empower their brands. The feedback was overwhelmingly positive, with many recognizing the potential of integrating guided product experiences and interactive learning within their product lines.
Looking Ahead
The Nuremberg Toy Fair 2025 reaffirmed our belief that the future of toys is interactive and experiential. The industry is rapidly evolving, and we’re excited to be at the forefront, helping brands leverage technology to create deeper connections with their communities.
We left Nuremberg with valuable insights, new business relationships, and a renewed sense of excitement for what’s next. We’re looking forward to implementing the ideas we’ve gathered and continuing our mission of making play more engaging, educational, and interactive.
Thank you to everyone who made time to meet with us, shared their thoughts, and inspired us with their innovations. We can’t wait to see what’s in store for the future of play!
If you’re interested in learning more about how Makeree can help your brand enhance community engagement through interactive product experiences, reach out to us! We’d love to continue the conversation.