From DIY to DIT
The Do it yourself phenomenon is also widely known as DIY. As its name implies, it deals with building and repairing various objects independently, with no professional assistance. DIY gradually evolved into DIT- doing it together, we wish to dig deeper into this transformation.
The industrial revolution shaped our houses, cars and products into what they are today. However, it took its toll on craftsmanship, as the automated manufacturing lines left no room for individual creativity. In my personal opinion, as a craft- enthusiast, an un-fulfilled need remained with the public ever since – a yearning to invent, create or construct unique objects. DIY is one approach to dealing with this issue, as nothing compares to that empowering feeling when you accomplish building something from A to Z (at whatever scale), with your own bare-hands.
DIY behavior originated in the Home Improvement arena, it offered a cost-effective method (that is also a creative-pass time activity) with printed step-by-step instructions. Many designated stores emerged, offering consumers packaged raw materials to build from, on their own. Retailers published video tutorials online and were offering guidance.