Makeree – a Platform for Community Engagement and Brand Growth
December 2nd , 2024 – In our own lives, we all belong to a community, whether that’s a family, a workplace, or a neighborhood. These strong relationships thrive on being mutually beneficial.
Online communities are a way for businesses to give end-users that same sense of connection. We live an era when every business needs to plan and build a social media presence as a meeting place for people interested in their brand. And here comes the Makeree Platform that offers all the necessary tools for building a branded community.
Primarily, Makeree Platform is known for providing interactive and engaging user guides, but a recent survey and research conducted among its B2B clients revealed that the most valuable functionality for businesses is that it’s also a community engagement platform. This lets businesses to bring their end-users together under its overarching theme, related to their product or service.
Moreover, Makeree facilitates a place where customers come together to share feedback, ask and answer questions, and provide support to each other.
Our B2B clients gain access to valuable insights into their customers’ preferences and needs — data they can use to improve their products.
Ultimately, the Makeree platform creates a two-way communication channel that fosters a sense of community which leads to increased customer satisfaction and brand advocacy.
Makeree’s features as a community engagement platform
There are several features, but the most important ones are:
- Customization
The community is customized in a way that reflects the brand’s unique personality. This includes making changes according to the community’s brand book guidelines, adding custom profile fields, customizing the navigation menus, and more. - Member segmentation
Various channels or spaces are created to segment users based on their interests, behaviors, or demographics so that specific groups could be targeted with relevant content and messaging. - User interface
Makeree platform is intuitive and user-friendly, so members can easily contribute their ideas, feedback, and opinions to the community. The more user-friendly the platform, the fewer barriers the members face when engaging in the community. - Integrations
Makeree provides pre-built, native integrations so the customer community could be seamlessly integrated with our clients’ current tech stack. This ensures tools like CRM and ESP work together seamlessly and deliver better results. - Ease of setup and maintenance
As a no-code platform, it takes less time to get the community up and running. Additionally, no resources are spent on training non-technical employees or hiring developers to maintain it over time. - Moderation
Makeree offers strong moderation tools in place to keep the community safe and prevent unwanted behavior. This includes features like keyword blockers that automate flagging posts that contain certain words, or even AI photo filtering. - Analytics and reporting
Powerful analytic tools allow our clients to track user behavior, monitor engagement levels, and identify trends to better understand the community’s needs and preferences. Reporting capabilities allow to generate custom reports and visualize data in ways that are easy to understand and share. - Data security and compliance
Makeree offers encryption technologies to protect the members’ data from being accessed by unauthorized individuals. Moreover, Makeree is GDPR, GDPR-k and COPPA compliant, allowing businesses to have an out of the box solution that already has compliance built in its design and architecture.
Benefits of building an online community
As a business owner, starting an online community can bring plenty of advantages. It helps not only to expand the reach beyond physical boundaries, it also serves as a direct line of communication with the customers (end-users) and brings the following benefits:
- Builds trust and credibility
With the right platform, a business can earn the highest levels of consumer trust, knowing their needs and delivering on that promise. - Boosts engagement
The businesses are able to identify and learn as much as possible about their target audience through conversational spaces like online communities and encourage engagement. - Real-time notifications and alerts
By utilizing a platform like Makeree, you can effortlessly transform your online community into branded mobile app. - Free focus group
Market researches are conducted via the online community and the feedback from members is collected. - Return on investment
Online communities can lead to higher ROI. A study shows that customers are more likely to spend more after they join a company’s online community, which makes it a great tool for driving up revenue. - Reduced support cost
Having an online community can help decrease support ticket volumes. That’s because customers can find the information they’re looking for in an online community and get their questions answered faster than ever before. - Brand awareness
Due to the nature of the closed-knit environment, the community members will be inclined to spread the word about the brand that they trust. Personal recommendations by clients are extremely effective when it comes to improving sales.
These benefits and features of Makeree Platform enable impactful and sustainable activity for businesses that drive growth and innovation.
By employing the expertise of Makeree’s engineering team, businesses will navigate the complexities of digital innovation with greater confidence and foresight, setting themselves up for success in the rapidly evolving digital economy. The future is digital, and with Makeree, any business will be well-equipped to lead in this new frontier.
For any further information or to schedule a demo session, do not hesitate to contact us.